GameFeed 2018 3_4ths.jpg

The Game Feed

Creative Brief:

A collection of posters and digital media for EDGE Nightclub in Reno, Nevada used to promote weekly DJ headlining acts.

Drawing from retro gig posters to modern styles, my goal is to

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The Game Feed

For three years, I created invitations for The Game Feed - a high-end dining event hosted by Albert Seeno (owner of the Peppermill). The Game Feed’s exotic menu, which features items ranging from camel to python, aims to create a memorable experience for those that attend. The invitations worked to be the guests’ introduction to the night’s theme and menu.

 

The first iteration of The Game Feed in 2017 featured a bison as the main star of the invitation. Additional touches were fur-like textures, embossed gold foiling, a center die cut and branch details that were added as a varnish layer.

 

 

Sometimes simplicity is the best solution for a design and 2018's version of this invitation series is a prime example. Photo manipulation, textured metallic paper and type were the key elements that made this invitation work.

 

 

For 2019’s iteration, I wanted the invitation to lean into a more personal and organic appearance. To achieve that appearance, I opted for watercolor illustrations on a heavy weight cardstock.