Santa Maria Valley Stimulus

In 2021, Santa Maria Valley was ready to open up its doors to visitors again and they wanted to make sure it was an offer nobody would want to miss out on. They offered the first 500 entrants $100 dollars when they stayed for 2 nights. The campaign was a huge success that sold out in only 4 days.

This campaign won a Gold Addy from the American Advertising Federation in March of 2022.

To advertise this offer, I incorporated elements that represented the main attractions of the region (barbecue, wine and nature) into the visuals. This was then adapted to an integrated social campaign that included organic social ads and display banners.